India GameChanger spent an amazing time with Anil Kumar, the Founder and CEO of Samunnati. Samunnati is an open agri network built to unlock the trillion-dollar-plus potential of India’s agricultural sector with smallholder farmers at its center.
Some of the topics Anil covered:
- His 27 years of experience in the rural agricultural sector
- The resilience of rural-agri communities in spite of being ignored by formal financial institutions
- The challenges smallholder farmers face accessing large selling markets
- The pitfalls of a highly fragmented agri-ecosystem
- The level of financial sophistication of most smallholder farmers is quite high
- It is not about financial literacy, it is about product customization
Other titles we considered for this episode, but ultimately decided ‘maybe next time’:
- Buying Inputs Retail and Selling Wholesale
- Harmonizing the Journey
- They Are More Sophisticated than You and Me
- Leveraging the Power of Aggregation
- We Require the Zubin Mehta’s of Agriculture
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