India GameChanger had the privilege of hosting Dr. Chytra Anand, a renowned dermatologist and a pioneer in skincare innovation. Dr. Anand is the founder of Kosmoderma Skin, Hair, and Body Clinics and SkinQ DermaCosmetics. With over two decades of experience in dermatology, she has trailblazed the path of skincare, particularly for melanin-rich skin. Her journey encompasses the challenges and triumphs in bridging the gap between traditional dermatological practices and the unique needs of skin of color.

Some of the topics that Chytra covered in detail include:

  • Understanding the uniqueness of skin color as a foundation for innovation
  • The power of education and information in skincare evolution
  • The need to embrace technological innovation while balancing traditional practices
  • The importance of patient-centric product development
  • The fundamental need for inclusive skin care solutions

Some other titles we considered for this episode:

  1. Skin Deep Innovation
  2. Melanin Matters – The Color of Care
  3. Transforming Skin Care Beyond the Surface
  4. Revolutionizing Skin Health: A New Shade of Dermatology
  5. Skin Science and the Reimagining of Dermatological Care

Read the best-effort transcript below (This technology is still not as good as they say it is…):

Michael Waitze 0:05
All righty. Hi, we are back on India GameChanger. I am Michael Waitze. And today we have Dr. Chytra Anand, the Founder of Kosmoderma Skin, Hair, and Body Clinics and a Founder of SkinQ DermaCosmetics. Thank you so much. Thank you so much for coming on the show. I really appreciate it. How are you?

Dr. Chytra Anand 0:28
Hey, I’m great, Michael, and thank you for having me on your show.

Michael Waitze 0:31
It is my complete pleasure. Before we jump into sort of the main part of this conversation, can we get some of your background for some context?

Dr. Chytra Anand 0:38
Sure. Well, let’s see. I’ve been a dermatologist now for over 20 years. And I trade between here in India and in England and in the US. And now I primarily practice in India. And I also formulate skincare products, which I started more than a decade ago. Yeah, and I primarily work with a lot of skin of color patients or melanin rich patients, as we call them. And so that’s my primary area of, of expertise today. And also facial glamorization, as I like to call it and I’m very bullish about education. So I also trained doctors, not just in India, but globally on the whole cosmetic dermatology and aesthetic medicine front. And I also work with the government for a lot of initiatives in this field.

Michael Waitze 1:29
Do you come from a family of doctors? Are you one of those people? That’s like you’re the first doctor in the family?

Dr. Chytra Anand 1:34
Yeah, in my immediate family, you know, my parents are not doctors. But on my mom and dad’s side, they have siblings who are doctors, but they all live in different regions. So I wasn’t exposed to the medical world when I was growing up. No.

Michael Waitze 1:48
So my brother’s a neurosurgeon and his wife is a reconstructive plastic surgeon, right. So like, if someone gets their fingers cut off, she’ll replace them or put them back on. And when their kids were little, they had a refrigerator in their garage. And on the right side of the refrigerator, Sister refrigerator, no freezer, right on the right side of the refrigerator was like Coca Cola and sprite and stuff like that. And on the left hand side, there was wine, beer and some other kinds of stuff. And the kids because both of their parents were doctors just figured all adults are doctors. They would say, the right side of the refrigerators for kids. And the left side is for doctors. It just always made me laugh.

Dr. Chytra Anand 2:27
But it’s amazing how kids pick up on these things, right? Yeah, it is like my son has an uncanny knowledge of skincare, which is, yeah, He’s seven years old. But you know, he knows that people have to use sunscreen all the time. And then if he sees people with skin concerns, he’ll actually try and make a diagnosis for them and say, you know, you should creams. My mom makes these creams.

Michael Waitze 2:52
He’s already in sales. It’s so great. Yeah. So what made you what made you go into dermatology as opposed to some other kind of doctoring

Speaker 1 3:00
accident, actually, it really was accidental. So you know, I finished med school. And I realized that I really didn’t want to be in med school anymore. I actually wanted to do stuff with more beauty and aesthetics and stuff like that. And one of the things I realized was that way back in 9899, India didn’t really have like spas, and I wanted to bring spa therapies back to India, and you know, upgrade beauty salons in India and stuff like that. And it’s only because I always loved beauty stuff. And I always felt that there was not enough good places. So let me open my own. So I actually went to London to discover along these lines and to do a few business courses. And there, I discovered a whole field of aesthetic medicine and cosmetic dermatology, because it was very nascent to India. And that’s where I fell in love with that whole field. And I said, Oh, I have my medical background. So let me do this. And that’s when I wrote my exams, got into dorms go and finish dermatology. So

Michael Waitze 3:58
I’ve lived outside of my home country for 30 something years. Right? So I’m very, I feel very disconnected to what’s going on there. Right. So my entire surrounding has been in Asia and Asian people, Indian people, they’re just different than the people with whom I grew up grew up, right? You said you went to London. And to be fair enough, there is a pretty good Indian population in London, but I presume that most of the teaching in the dermatology space in the aesthetic space is for people with like less, as you call them less melanin rich patients, right?

Dr. Chytra Anand 4:27
That is true. So you know…

Michael Waitze 4:28
Can you talk to me about the difference just so people can get a real sense of what that is? And then how to address that when you get home because what you’ve been educated to do and that what you need to do are two different things. Yeah.

Speaker 1 4:38
That is true. That’s a great question. Actually. Beautiful point to make. But it’s true, right? I mean, even till today, you will be amazed but skin of color, or melanin rich skin, as we call it is two thirds of the world’s population, right? 60% But how many people actually catering to it maybe 6% to 7% of the companies. That’s it. The rest of all the skin Care, all of the research, everything, even till today is really primarily on other skin types, which is Caucasian, and some amount of Asian skin care in there. So when I went in 9998 99, I didn’t even understand that there was a concept called skin of color, or melon, red skin. So dermatology is dermatology, right skin condition is a skin condition, there is a disease, there’s a treatment, etc. And then when you go a little bit more into the aesthetic dermatology side, that’s when you realize that the way it’s skin response is completely different. And we knew this, and I still remember I’ll tell you a story now and I was in Durham school in London, there was the meeting of the British Association of dermatologists, and they had a very small segment on aesthetics, because in the dermatology world, they frown down on aesthetics for a long time, because, you know, they feel like it’s not real medicine in some ways, because we’re not solving for disease. But we are we’re solving for mental well being which itself is a big disease in itself. And now there’s enough studies to prove you look good, you feel good, etc. But coming back to the point, the panel was made off, primarily Caucasian doctors, I mean, all of them are Caucasian in origin. And the topic was pigmentation. I remember one of my classmates who is from the Caribbean, she asked that what is the latest on pigmentation? How can you solve for, you know, dark patches? Because you’re saying use lasers at such high settings? What would happen if we had a reaction? So the doctor goes, Oh, but you’re already dark? And if you’re darker? How does it matter? So yeah, really. So this was the understanding way back, right. And there was nobody talking about melanin rich and skin of color and stuff, there was no representation for that. And it’s only in the last decade, that you’ll see that people are becoming more aware. And in India itself, people are still starting to wake up to the idea that, hey, my skin is different, I actually have to use Skincare made for my skin tag. We’re still running behind. Ooh, this comes from Paris, ooh, this comes from London, from us, this from Korea, etc. So I think the knowledge percolation is happening. Now we have a skin of color society and international skin of color society. Finally, to represent dermatologist who practice with skin of color patients primarily. So it’s changing. But you know, so I never even thought about it at that time.

Michael Waitze 7:30
Can you make another point for me, if melanin itself is some kind of chemical compound, then whether it’s aesthetic skincare or pure dermatological skincare, right? The stuff you’re putting on your face that’s going to react to it, or even your arms or your legs or wherever you’re putting that those chemicals on, it’s going to have a different reaction just because of the chemical makeup of your skin is different. Is that fair?

Dr. Chytra Anand 7:53
Very well put, actually, it’s true. The reason is, our skin cells for every 10 healthy cells, we have one pigment cell, and wherever skin is stimulated, it could be in a good way. Or it could be because of inflammation from a disease. Even the pigment cell gets stimulated. So that means it’s going to produce more pigment. So you’ll see that a lot of people will have pigment patches left on their skin and darker skin types after the disease’s, gone, and that actually presents a lot more trauma. So when we talk about diseases, the primary modality of the disease itself is similar across B it Caucasians can or Asian or Indian or melanin rich, but the sequela, the post op is very different, because the disease is gone. But the scarring it leaves behind stays on for a longer period of time. So when we treat enough color patients, first we treat them to get rid of the disease. But concurrently or concurrently, we will be actually treating them to make sure that the scarring is not there, or it reduces faster. So

Michael Waitze 8:57
when you get back from London, and you come back to India, you’re looking at a landscape that essentially, I’m going to generalize just to make the point. But that essentially has no specific products that were specifically made for basically Indian skin. Right? So it looks like this massive opportunity to you. Can you just talk a little bit or maybe a lot as much as you want really about, like, how you figured that out, but then how you innovate a new science to kind of solve those problems? Because I think that’s key to this, right? Because there have been hundreds of years of science solving the problem for the 33% of the 34% of the population that already has skincare products that were built specifically for them. What did you have to do from an innovation and a scientific standpoint, to kind of start addressing this problem?

Speaker 1 9:41
Great question. So when I first came back, I realized people didn’t even understand why their skin did what it did. You know, they just would look at it after the problem and I had to actually look at it in terms of like prevention rather than curative. That was my first shift because it’s so much easier to prevent it right Other than to try and cure it, because there’s not a cure for a lot of things. And, you know, not even just products, even laser equipments that we deal with in our skin. The r&d, there were no manuals that spoke about what kind of settings or what kind of energy levels, we could use a laser on skin of color patients versus Caucasian patients. So what would happen is we would get all of these research data publications, but all the trials were on lighter skin tones, and we would translate that to Indian skin tone, and immediately a patient would get a burn, or they would get a post inflammatory hyperpigmentation. So we had to rewrite a lot of the protocols here. And that’s how I actually started reaching out to the laser companies and saying, hey, you need to do some trials on Indians can do we need our own protocols, we cannot translate these protocols. Then they came back and said, Can you help us do that, because we don’t have such a diaspora where our companies are based, so if you can help us out. And so that was my first company that I started after my clinics, where we started helping laser companies to do research on data in Indian skin, and rewrite the protocols for all these laser companies coming into India, then came the skincare problems. So we have the prescriptive variety, where we have a lot of skincare products, but the problem was non prescriptive, right? Would you do for job patients who are not coming into the clinics, but her buying stuff outside of the ship? Then we had to look at how can we in a way so that it has efficacy or the skin, but it’s not prescriptive, so that we can be in the OTC segment. So we did a lot of trials errors, and you know, worked with our own patient bases, got people into the trials, everything. But the fundamental was all about how do we suppress that pigmentation at all times, so that it doesn’t flare up. And that’s how we were able to innovate on all of these work on a few novel molecules. But mainly, it was a novel combination of existing molecules in the optimum percentages.

Michael Waitze 12:04
So I think the biggest problem for startups right are early stage businesses, people always say capital in a sudden no thing. And I don’t really believe that I think the biggest problem is discovery. How do people even know you’re there, right? Because you’re operating in a vacuum. And also, you’re competing, if you don’t mind me saying you’re competing against these massive European and American companies with huge, huge advertising budgets, that kind of block out everything else? How did you create this ability to get discovered, and then convince people that you don’t need to buy this fancy French brand, for lack of a better term, but you should buy this because it’s been created specifically for you. Because

Dr. Chytra Anand 12:38
I’m a practicing dermatologist, I do a chain of clinics. So we first started giving it to the patients in our own clinics, and they were like, Oh, my God, this product feels so great. Oh, are you saying I only need to use one product instead of the three that I’ve been using, and stuff like that, and getting them to believe in it itself was first step. And when we saw that, and we saw that, you know, people were now not just for purchase, but they were constantly repeatedly using the product and buying it and then starting to recommend it to their friends and family, etc, we realized that this is something that’s going to stick and click, and then it was really getting it in the market. So it’s not about just the budget that big marketing companies have from us, but even Indian brands, there are some huge Indian D two brands, which are very well funded, right? And they all have marketing dollars. So how do you compete, we had to raise our own round of funding for the marketing because the acquisition on the online platforms is way higher than if it is on the offline platform for us, then decided we’re going to do a three step program for us. So now we retail to dermatology offices, select dermatology offices, which cater to aesthetic dermatology, then also in the online space, but we’re also at salons in India. Because if you look at the lifecycle of aesthetics, right, people who usually go to the salons, then they go to the hair salons, then they do their nails, then they do the microblading and the eyebrows, then they move into the dermatology offices for the aesthetic work, right? Somebody who comes to me is not somebody who doesn’t was there a salon, they’re always got immaculate nails, immaculate hair, Cetera in place, because I’m an aesthetic, right? I’m aesthetic dermatologist. So I realized that a larger population of India actually sitting in the salon space for us, rather than even in the Durham offices, because these are people who already have concerns. They’re attending to one concern. They’ve still not gone towards the skin side. They’re just doing some facials. But what if we could give them products that would actually solve for the mild and moderate concerns in the salons itself. So we actually innovated and gave many facial kits to salons and then we upskill their own estheticians to go to the next level to give our products so this Just how we’re innovating, so that without large capital we can portray,

Michael Waitze 15:04
we talked a lot about financial inclusion in some of the other shows that I do in financial literacy. But here you’re talking really about skin literacy and skin inclusion. I mean, it’s not that far off from the same topic, right? But what that requires to get to literacy, you have to have education. Can you just dig a little bit deeper into this idea? Because going to a salon and sort of negotiating with them to get the products there is great. But I mean, I’ve been in hundreds of haircutting salons, and I’m like, do I buy that? Or do I just buy the thing that I’ve always been buying kind of thing? Right? So how do you handle that education? Not just, and it’s twofold, right? Because you have to educate the doctors, the dermatologists that are doing it, but also educate the clients and the customers that are doing it to like you said, their nails already look great. They’ve already done this. How do you convince them now to do this? Correct?

Speaker 1 15:48
Yeah, great question again. So what we do is basically, we actually start training, even the estheticians, and the hairstylist at the salon levels, so we equip them with knowledge on. So you know, we break it down, even though there’s hundreds of skin concerns, we break it down into the three primary concerns, which is really, for every person with skin of color, hyperpigmentation, or blotchy skin is a big problem, right? uneven skin tone. So that’s the primary then we have acne as a second problem. The third peg is dry skin. So we train them on all of these, give them a basic training module to make them understand what can be taken care of with skin gain, what really needs to be referred to a dermatology office, and then we help them to select the products, etc. But like you said, it takes time, right, yeah, this is education. So we actually wrote an AI program, which helps where they can just use their mobile phones, and then they can take a selfie. And then they can choose three problem areas, because we can do about Ah, so we limited it to three problem areas. So they can choose what are the top three concerns they have, and then the AI will actually make a deduction, and then give them a recommendation as to what is the skincare regimen that needs to be and also an explanation as to what is happening in their skin at that moment what their condition is. So that way, we’ve been able to enable stylists and therapists at the salon floor, with the dermatology offices that the training. Yeah, it’s not just training, I think it’s a little bit of a retraining because you know, when you’re thinking disease, disease, disease, and then in comes this whole aesthetic dermatology, you have to use another kind of track to really think about it. So we’re gonna get them to say, hey, sure they have these problems you’re solving with a prescription, but what’s the supportive care? Think of the support, because once you’ve treated them, they’re still going to need support. So getting them to understand that side of it more on the patient, empathy side of education is what we’ve been doing on the dermatology offices side. But this is what’s helped us.

Michael Waitze 17:52
When did you roll out the AI stuff?

Dr. Chytra Anand 17:55
It’s been about nine months now.

Michael Waitze 17:57
Did you feel like when chat GPT, which is you’re not using large language models, right. But again, it just it kind of forced people to think about artificial intelligence at scale. Did you feel a change in the market when these LLM started coming out? And people said, okay, there is actually a real use for AI. And I can actually trust it at some level, did you feel a change in the market that you were addressing as well and thought, Okay, now is the right time to roll this out?

Speaker 1 18:20
No, actually, not. Because a lot of people seem to be more concerned that the AI will replace them or that AI will destroy humanity. I think that’s more of the sentiment at the floor level, because even when to get people to adapt to it, they’re like, oh, but if the AI is doing it, what do you need us for kind of thing, right? So we were like, No, it’s just enabling you. It’s not replacing you. So we had to address those points.

Michael Waitze 18:47
I wanted to get that question answered in a completely different domain than the one on which I usually operate. Because whether it’s insurance, or bankers, or whatever kind of financial stuff we’re talking about, a lot of people are afraid of artificial intelligence replacing them. But I’ve seen many of these technological cycles. And in no place, have I seen technology that’s really efficient, come in, and completely replace people. It’s empowered them and made them better at their jobs. To be fair, and the good the guys and girls that were really good, ended up being greater with the tech. And the people that weren’t that good at their jobs anyway, didn’t know how to use it. They needed to be replaced anyway, to be fair, so I don’t think it’s going to replace people at scale.

Speaker 1 19:23
I agree with you, too. I don’t think so. I think it’s just how you learn. Like, you know, when computers came, people thought they’ll get replaced, but it just made us move faster. And I think we’ll adapt to a lot more things. And we’ll get better at things because we’re going to upskill ourselves, and that’s what it really is about.

Michael Waitze 19:39
So how do you think skin health plays a role in success or failure?

Speaker 1 19:44
Sure, Michael, life is really fast paced, right. And it’s like think back 15 years ago, you write you’d catch up with a friend or you just go in and you need to chat up with people and it’s been time over a drink or a cup of coffee. today. It’s really fun. As pays even taking out time for the closest friend for a coffee, or a drink seems so much hotter in our schedules. So paucity of time, our brain is inanely in tuned to make deductions of what is in front of us in under three seconds. So first impression, that’s what I’m talking about. So we make our first impression subconsciously, in under three seconds, from the age of six months, a baby’s brain also does the same. And it has to do with symmetry with angles like reflection, etc. And what is that that is health of your skin? Right? Now? Think about it, what can you see in three seconds, that’s going to make you say, hey, this person warrants more time? And what is going to say not so happy with this person? And there are studies now that prove that this is the truth. So skin and your hair, literally, it’s what you see. And what do you see you see their face, right? That’s what you’re seeing. So whatever is on their face, is the first impression. Now if I don’t know somebody standing at a bar, or even let’s say, I’m standing at an airport, and I don’t know somebody, but if somebody is pleasant and seems trustworthy to my brain in three seconds, I’m more likely to say hi, or smile at them. As opposed to someone who didn’t make a favorable impression, I’m going to literally turn my body away and walk in the opposite direction. The same thing happens to us through our lives. So there are studies that show that kids gravitate to better looking teachers, teachers gravitate to better looking kids, right? Similarly at work, right? People who are better looking, and it’s not about good looks, it’s about the health of the skin. Now when we say or looking, talking about clarity of skin, even skin tone, radiance, that’s what we’re talking about. We’re not talking about supermodel looks, right?

Michael Waitze 21:54
Otherwise noone would to talk to me ever. But yeah, go ahead.

Speaker 1 21:57
But you know, most supermodels have horribly bad skin. And without the Photoshop and makeup, they don’t look like who they are, most times you won’t even recognize them face to face. With the actors I treat, a lot of times if they walked into my waiting room, nobody knows. Nobody recognizes them. Right? And only after some time, they’re like, what was that? No, that’s the kind of reaction they have. Later, it’s like, Oh, my God was that that person? I hardly recognize them. They look so different from the screen. And you’re like, Yeah, because you know, there’s no Photoshop here. So that’s what it really is. And so if you’re got healthy skin, which is radiating glowing, a person looks at you and says, oh, there’s health, there’s vitality. This is a person who takes care of themselves, more likely to be trustworthy, someone who has blemishes, marks, etc. That’s an negative attribute. So automatically, subconsciously, your brain is putting lesser percentage to that. So that’s why it plays a big roll.

Michael Waitze 23:01
Can you tell me? Where can you think about this a little bit? I want to go again, back to London. And then coming back to India. Was there a moment where you had this realization? Like, I think I’m onto something here, like no one’s done this before yet. And of course, it wasn’t like one day, but maybe like a period of time over a six month period of time. We feel like the market is reacting to this. The clinics are reacting to this, the salons are reacting to this. I think I’m onto something. Do you know what I mean?

Speaker 1 23:26
Yeah, so it does. I mean, it took a while for that to happen, not even six months, like I did it. And it took many, many years for people to see it. I think it was before they even realized what I was. But in the last six months, people are like, Whoa, what is it that you’re doing? And what is this creation that you created? And what is so differentiated? Wow, okay, there is something to this kind of thing. But for the longest time, people are like, so what, what’s the big deal? Today, this what happens if I do that kind of thing. But now I can see that, like, people are like sitting up taking notice. And it’s getting its due credit. And I think this is just the start. And, you know, also I think COVID, in our way, was an adapted to many people, because many people went and read up and a lot of them enhance their knowledge. I think a lot of knowledge download happened through all this social media sites and everything that people were consuming. And they became aware about their own skin, their own health and health became a priority. It wasn’t like what do you want to be I want to be rich and successful. No, it was like, I want to be healthy and I want to be fed. Those words started coming out. And I think so that adaption plus understanding there’s something already there for you for your specificity. That’s definitely lead to this.

Michael Waitze 24:50
Yeah, I mean, the reason why I asked that question is because I like to say often that everyone’s an overnight success. 10 years later, right? Everyone thinks like, it’s gonna happen immediately. It doesn’t. So I just wanted someone to say that explicitly.

Dr. Chytra Anand 24:59
You Exactly, you’re so right. Everybody looks and says, Wow, fantastic. Because I launched this company and then two years in, we’re doing so well. I’m like, Yes, but I launched two years ago. But I worked on this for the last 14 years and me seven years to stabilize my sunscreen formulation, which is one of our best sellers, right? Because, like, I innovated sunscreen so that it actually protects skin from tanning, because long term tanning leads to pigmentation. And we’re the only sunscreen today in the world that can claim that we actually reduce your tan and break your pigmentation up extra pigmentation when you’re using a sunscreen. So that innovation took me seven years, but nobody realizes that. Yeah, can

Michael Waitze 25:40
I tell you another funny anecdote that I’ve heard recently. And whether it’s true or not, it’s still an interesting parable. The story goes something like this. Picasso was sitting in Pablo Picasso was sitting in a coffee shop somewhere in Spain. And he was just like, with a pencil just like doodling in his 90s. Yeah, cuz I think he lived late in life. And he was just doodling on a napkin. And kind of when he was done with his coffee, had this little picture on his napkin, he was like, okay, and you just crumpled it up and put it into his pocket. And a woman walked over to him, noting that he was Picasso and said, if you’re just gonna crumple that up and put it in your pocket, can I have it? And he said, Absolutely. I’ll give it to you for $25,000. And she said to him, but only took you like 60 seconds to draw. And he said exactly what you said. I’ve been working on this for 85 years. Yeah, yeah. Yeah, that’s the thing that I think I want people to understand about this is like, and I love the wording that used, it took me seven years to get my sunscreens formula to be stable. Like you had an idea you were close. But just getting it to be consistent, stable the whole time, I think is really important. And maybe you want to talk about this, too, this idea of like, consistency, and having a plan around what your skin is supposed to look like, if you can talk about that a little bit, too, because it’s not just having a great product, right?

Dr. Chytra Anand 26:57
Yeah, no, it doesn’t. And it’s never nothing is instantaneous, right? I mean, everything has an effort. Like I tell people, having good skin is actually really easy. All you need are good products, which are the right fit. So the right regimen, good products, and consistency that the three pegs to having good healthy skin, nothing else. Now, what about the products, right? The product has to be the right regimen for your skincare. Just because it works for my friend doesn’t mean it’s going to work for me. Right? And then consistency and time. Why? Because the skin cycle, the immediate skin cycle is a 28 day cycle. But the long term cycle is a three month cycle. So open sell all my patients three , that’s the minimum time you need to give for something to take noticeable effects on your skin. Right? You may have like a feel, right, you might feel that my skin feels better when I wake up in the morning, or I think it’s glowing. But for people to look and say, Hey, your skin is looking really great. What have you been up to? It’s going to take three months. But do we have the patience? No, we put it on tonight. We wake up tomorrow, look in the mirror and say, Oh, no, that’s what we say we’re Oh, nothing’s changed. So when we did our skincare range, right at skin Q, that’s one of the things we did we did something, for instance, results. And we did something for long term results. Because I understood the psyche of people for a long time, everybody would say, sure. But how long have you use it at least if I could see some result. So the way we formulated our skincare was that even with the first use, you will start feeling a smoothness to your skin, you’ll start feeling something right, the palpable. But the visual takes time, but at least palpably. You felt it. Now you wait to see it. If I don’t give that and what happens. They lose patience.

Michael Waitze 28:49
Yeah. And I think this is true in every part of life, right? I think it was at the beginning of 2021. I was a lot heavier than I want it to be. And I was like, okay, look, I’m committed to getting back into shape. And like, You’re right on day one, you go for a run, you come back and you weigh yourself. And you’re just like, I weigh the same thing. Like it didn’t do anything. But it’s an unrealistic expectation. I think it gets back into the psyche that you were talking about earlier. But I don’t even have time for coffee with my best friends, right? Because everything moves so fast. But I will say this three months later, I’d lost like five kilos. But if you don’t keep going, and don’t stay committed to it, that’s why I want you to talk about it from a skincare perspective as well. Because, you know, I made the joke as you were speaking that like I put it on, I wake up in the morning, I’m gorgeous. It’s never going to happen, right?

Speaker 1 29:32
Never, never, nothing is instantaneous and whatever is instantaneous is just passing.

Michael Waitze 29:39
Before I let you go. Can you talk about why you think it’s important to maintain a blog and be on Instagram? Like what is the point of putting all that information out there and what do you think the reaction is to it?

Dr. Chytra Anand 29:53
Education really, I mean, I read a lot. I am even told Today I spend at least 30 minutes A day reading if I can, if not, I make sure that I get at least four hours of reading every week. That’s, that’s my make minimum. And, you know, I accumulated a lot of knowledge. And I would love to share that knowledge with people, because knowledge is power. And once you’re knowledgeable with the right facts, you can make decisions, which will actually give you long term benefits. Right? And so that’s really what it is. And if I don’t talk about it as a dermatologist, or, you know, as an expert in my subject matter expert, there will be a lot of other people talking about it with wrong information. Yeah. And at the end of the day, how do I come back the wrong information with the right, so I need to be there. So that’s why the Instagram, and you know, the LinkedIn and all of these efforts.

Michael Waitze 30:48
Yeah, I mean, it’s a really good point. And one of the reasons why I do what I do as well is because I want to get the stories out there because you’re right, if you don’t tell your own story, someone’s going to tell it for you. And the more they kind of flood the zone with myths or disinformation, whether on purpose or not, you can’t then come back later and say, this is the right thing. You’ve got to do the reverse first, let someone try to compete with you and say that’s wrong. But once you’re out there saying all the right stuff again, consistently and persistently. You’ve won. Yeah, Dr. Chytra Anand, the Founder of Kosmoderma Skin, Hair, and Body Clinics and a Founder of SkinQ DermaCosmetics. I cannot thank you enough for doing this. I learned a lot and I had a lot of fun too. Thank you so much.

Dr. Chytra Anand 31:27
Thank you, Michael for having me. I had a lot of fun.